In 1914, Salvatore Ferragamo left his home country of Italy for Boston at the age of 16 to work with one of his brothers at a local boot factory. The siblings later moved to California and opened the their own boot shop. Within five years the Ferragamo brothers became some of the most sought after footwear designers for Hollywood’s elite. Eventually that company would grow to become the internationally recognized luxury brand Salvatore Ferragamo.

In celebration of the 100 year anniversary of Salvatore’s migration to the States, Ferragamo’s Spring 2015 collection will feature several contemporary men and their stories that represent “making your own rules.” The luxury goods company tapped photographer/filmmaker Francesco Carrozzin to create the new digital project A Man’s Story to coincide with the collection.

“For a man to have a vision and the courage of his convictions is both noble and timeless, as relevant today as it was a century ago when Salvatore Ferragamo went out on a limb to launch his shoe-making business,” says Ferragamo’s Creative Director Massimiliano Giornetti in a statement. “Had he not have taken that risk, this brand that continues to grow and attract new generations may never have existed.”

Harlem rapper A$AP Rocky was one of the men selected for the short film and photography series. Actor Douglas Booth, New York Rangers legend Henrik Lundqvist, photographer Ryan McGinley, and entrepreneurs Tyrone Wood, Louis-Marie de Castelbajac, and Alexander Gilkes were also chosen for Ferragamo’s A Man’s Story.

“From A$AP Rocky to Ryan McGinley what links these young men is their single-minded approach to life. They’ve not been afraid to make their own rules, even when it’s meant potential failure. That’s what makes them so inspiring, and the stories they’ve shared with us so compelling,” added Carrozzini.

Check out photos of Carrozzin’s A Man’s Story in the gallery and the A$AP Rocky teaser below. Watch the film at


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